News from Targetwrite

Targetwrite selected to train French elected officials

The French government institute which trains local and regional officials has selected Targetwrite to offer four new courses, including a unique course on Communications as a key to the successful integration of Artificial Intelligence in the public administration.

The three other courses are:

  • Breaking through cultural barriers in addressing English speaking audiences for maximum impact
  • Value-Added writing so that form strengthens content
  • English speaking skills at all levels

Targetwrite provides high-quality English writing services to French and other companies across an array of business sectors

  • Creates compelling English content that avoids the “translation trap” in which your intended meaning is distorted or lost entirely.

  •  Ensures your words in English say what you mean with clarity and precision.

  •  Features only experienced, native English-speaking writers who create original text that bypasses translation.

  •  Is your reliable source for high-impact English content.

Why getting the meaning right in English is so important


  • English is the main language of the digital world.
  • English is also the common language of international companies’ key audiences.
    Yet, too often, good ideas get lost in translation.
  • As a result, your communication is ineffective - or even counterproductive.
  • And you waste time and money on poor quality text that reflects badly on you.

We add value by saying what you mean in English

  • First, we make sure that we understand what you mean to say. We then find the words that communicate the same meaning in the English-language business culture.
  • We work from briefings and materials in French or in English; you don’t need to spend time on a first draft.
  • We write in our native language, English, and are fluent in French.
  • Because we are truly bi-cultural English/French, we create content which embodies the precise meaning of your words in the English cultural setting, rather than in words that may seem a reasonable direct translation.

The Targetwriting Team

Seth Goldschlager

President

Internationally recognized expert in corporate management communications.

Former Newsweek journalist and editor.

Director of IBM Corporate communications in Europe and senior IBM communications executive in New York and Washington.

Founding Director, Publicis Consultants, the corporate communications agency of the Publicis Group.

Cornell University and Yale Law School graduate and member of the New York Bar.

American citizen, Paris resident.

Oliver Griffith

Accomplished writer of editorials, speeches, white papers, and other content for governments, multinationals, and international organizations.

Former Head of Communications for the World Bank Group.

Former Director of the American Chamber of Commerce in France.

Former US Diplomat in Africa, Latin America and Europe.

Featured speaker in over 150 international conferences and media interviews.

Former teacher of English, German and music.

Studied at Wesleyan University, New England Conservatory Music, Stern Business School, and France’s Ecole Nationale d’Administration.

American citizen, Paris resident.

Jim Holtje

Corporate communications specialist with 30+ years’ U.S. and overseas experience

Former CEO speechwriter at IBM, Siemens, and McGraw-Hill. MasterCard C-Suite speechwriter.

Industry experience in IT, engineering, pharmaceuticals, finance & payment processing, publishing.

Award-winning adjunct professor at Columbia University’s School of International & Public Affairs (SIPA).

Published five business books and a history of the United Nations.

MA from Columbia University; BA from NYU.

Languages include English, German, Italian and French.

American citizen, New York City-area resident.

Bill Mengebier

Bill Mengebier

Accomplished English writer and editor of corporate and marketing materials for French multinationals, including annual reports, newsletters, digital content, internal and brand communications tools and position papers.

Former corporate communications executive at Sodexo, Rhodia, and Rhone-Poulenc.

Former U.S. Congressional staff.

MBA American University and BA, Michigan State University.

American and French citizen, Chicago resident.

Madeleine Resener

Expert in corporate and financial content for leading French and other European companies, with specialties in finance, healthcare and pharmaceuticals, consumer goods, technology, and luxury goods.

Former director of media relations for the Paris office of Morgen Walke Communications, Europe.

Former Newsweek journalist and Paris correspondent for Institutional Investor, covering European banking and finance.

Graduate of the University of California, Berkeley.

American and French citizen, Paris resident.

Gregory Viscusi

Three-decade career as a reporter for leading U.S. media outlets, including Bloomberg News and Forbes, and a frequent commentator on television stations including France24 and LCI.

Has written in a wide variety of formats including spot news, magazine features, and websites on subjects spanning business, economics, politics, sports, and culture.

Has reported from more than 40 countries.

Languages include French, English and Italian

Graduate of Columbia College and Columbia University.

American and French citizen, resident in Paris.

Julie Dardelet-Guérin

Senior counsel in French corporate and product PR with 15 years experience.

Expert content creator of bylined articles and commentaries, press releases, press kits and speeches.

Specialist in sectors of health, IT, telecommunications, food, insurance, banking, green technologies and sustainable energy

Prior positions include communications director at Netgem, external corporate communications senior manager at the Technicolor Group, and Senior Director at Publicis Consultants editorial.

Graduate of Aix-Marseille III University of Law with a Masters degree in European Law, Graduate of the University of Exeter (UK) and of the University of New South Wales (Sydney, Australia)

French citizen, Paris resident.

Sylvie Breant

Sylvie Bréant

French Corporate communications specialist for all content platforms including external and internal publications and on-line vehicles.

Expert creator of French corporate and marketing communications tools.

Senior corporate French speechwriter.

Specialist in communications for sectors including IT, Transport, Aeronautics, Space, Energy, Life Sciences, Telecommunications, Banking and Finance

Former Internal Communications and Corporate Publishing Manager with Engineering and Technology Consulting leader, the Alten Group.

Graduate of Institut d’Administration des Entreprises (IAE Paris) and Masters degree in Modern Literature from Paris VII University.

French citizen, Paris resident.

We work for some of the most demanding clients in all sectors

Thales logo

Technology and Industry

200 articles in English on the digital transformation across industries for a LinkedIn campaign for Thales, the French civil and defense electronics multinational.

Coca-Cola Logo

Consumer

Consumer content for Coca-Cola and Adidas for their World Cup product offerings.

LVMH logo

Luxury

Executive communications content for the CEO’s of France’s top luxury groups---Kering, L’Oréal, and LVMH.

International Organizations

International Organizations

Media platforms for special events for the World Bank, the World Economic Forum, and the European Central Bank.

Bridgepoint

Finance and Banking

Persuasive new investment proposals in English for the Paris office of one of Europe’s largest private equity firms.

  • Air liquide logo
  • Essilor logo
  • Bristol Myers Squibb logo
  • World Economic Forum
  • The World Bank logo
  • Amundi logo
  • Africa 50 logo
  • L'Oréal
  • Adidas logo
  • Tommy Hilfiger Logo
  • Pernod Ricard Logo
  • Edhec logo

Getting in touch

Need more information?
Let us show you what we can do for you.

Contact us!